The ‘Filmy’ Abhiyan

Indian Railways, Howrah division, goes ‘filmy’ for Swachh Bharat by putting up filmy dialogue posters highlighting the importance of cleanliness and the penalty on littering or spitting. Soon, Dengue and Chikungunya  posters in Delhi would say- “Vaar karna hai toh machhar pe nahi, gande paani pe karo. Machhar khud-ba-khud marr jaega.” (Chak de India)
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